Rikke is the CEO and founder of Vikle Liv, a business offering safe and comfortable baby-carrying equipment such as stretchy wraps, ring slings, etc. As a brand of baby products, reassuring the customers of product safety is the top priority for Vikle Liv. It was not an easy task, but Rikke's nailed it by using Judge.me to develop user-generated content that helps her customers make more informed decisions, and boosts her online sales.

Vikle Liv's customers want to feel safe

Most of Rikke's customers are mothers or mothers-to-be, who have a high need for security when choosing products for their babies. The mothers usually come to Rikke with many questions, mostly about product safety, to make sure they choose the right baby carriers. 

We've received tons of questions, such as 'Should I use a baby carrier or a baby sling?', 'What size should I choose?', 'Is the carrier free of chemicals and safe to use for my child?', 'How do I use the carrier correctly?', 'Is it worth paying extra for the deluxe version?'

- Rikke said.

It's important for us to clarify their concerns because it's their fragile babies who will be using our products.

Rikke used to find it challenging to reassure her customers. She realized that developing user-generated content with product reviews is the best solution to tackle this issue.

How Vikle Liv develops user-generated content with product reviews

I found that collecting reviews is the best way to build trust among customers and help them make more informed decisions. They can go through the reviews to see what other customers are thinking about the products and choose the most suitable ones.

Three Judge.me features that help Rikke gain social proof for Vikle Liv include:

1. Review Widget and Preview Badge

2. Review Request Emails

3. Google Product Review Feed

Review Widget and Preview Badge

Vikle Liv displays the Preview Badge in both collection pages and product pages to attract potential buyers as they scroll through the pages.