Key Product Criteria

What you'll learn from this lesson:

In this lesson, you’ll learn how to select products that give your dropshipping store the best chance of success. Instead of offering a large catalog, you’ll focus on building your store around one strong hero product, supported by four or five lower-priced upsell items. You’ll also learn why testing just three to four hero products is enough to find a winner.

The lesson breaks down the key criteria every hero product should meet. You’ll learn how to evaluate perceived value, ensuring customers feel they’re getting more than they paid for. We’ll cover margin requirements, including why a minimum 70% margin and a $30 profit per sale are critical for running paid ads sustainably.

You’ll also explore why winning products either solve a clear problem or have a strong “wow” factor, how pricing in the $40–$100 range supports impulse buying, and why low saturation on Amazon matters. Finally, you’ll learn how multiple marketing angles and optional digital add-ons can further strengthen your offer and competitiveness.