Adore Fruit Punch is a direct, semi-permanent dye for hair pre-lightened to an optimum level. Adore’s exclusive formula offers a perfect blend of natural ingredients providing rich colour, enhancing shine, and leaving hair soft and silky. Contains 118mls Semi-Permanent hair ...

Adore Mystic Gray is a direct, semi-permanent dye for hair pre-lightened to an optimum level. Adore’s exclusive formula offers a perfect blend of natural ingredients providing rich colour, enhancing shine, and leaving hair soft and silky. Contains 118mls Semi-Permanent hair ...

Adore Ruby Red is a direct, semi-permanent dye for hair pre-lightened to an optimum level. Adore’s exclusive formula offers a perfect blend of natural ingredients providing rich colour, enhancing shine, and leaving hair soft and silky. Contains 118mls Semi-Permanent hair ...

Iris Green is a medium grassy green shade which turns out best on hair that is pre-lightened to a level 8 or lighter. #AFProTip: Looking for more of a bright, lime shade? Mix a drop of Iris Green into Neon ...

Transylvania is the perfect fit for achieving all your darkest dreams. This primarily blue-based jet black will take well to a variety of base hair colours but will show as the darkest, truest black on hair lightened to around a ...

Blue Jean Baby is the perfect navy! This deep, midnight blue is highly-pigmented, long-lasting, and fades to a smoky blue. Made to be used on level 7 hair and higher but for richest colour, we recommend applying to pre-lightened hair. ...

Girl’s Night is a sweet pastel lilac! As a pastel, this colour requires platinum, level 10 hair for the best results, and most likely won’t show on hair darker than a level 9. Pre-lightening is a must with pastels! #AFProTip: ...

Ritual is a highly pigmented, rich shade. She is a gorgeous jewel-toned burgundy hue that works best on level 7 and up. Can't have bright shades in the work place? No problem! This vibe-y red velvet flies under the radar. ...

Sterling is a light grey works well for any silvery, steely look. To achieve this pastel silver, your hair needs to be platinum at a level 11+. Pre-lightening is a must with this shade! Since toner deposits colour, refrain from ...

Sunset Orange is a fiery, deep red-orange that turns out well on a more medium blonde! Brassy tones won’t cause any problems for this colour. Since it’s primarily red-based, the red undertones of Sunset Orange may come through more strongly ...

Crazy Color Purple Shampoo helps to preserve the boldness and vibrancy of purple hair, it deposits just enough pigment to extend the life of your colour without staining the hands. Contains 250ml Sulphate and Salt free

Poppy Red captures the bright crisp colour of the instantly recognisable red wildflower with subtle orange hues, giving you a look that's head and shoulders above the rest. For the most vivid results, we recommend applying to bleached hair. Image ...

Amplified has 30% more pigment than the Classic formula! Cotton Candy Pink is a lovely, bright cool-toned pink dye. This shade glows under black light, so we recommend lightening hair to a very light level 9 blonde before use. Contains ...

Amplified has 30% more pigment than the Classic formula! Vampire Red is a deep, blood red dye. For best results, we recommend lightening hair to a light level 8 blonde or lighter before use. This colour may give burgundy tones ...

Atomic Turquoise is a bright, neon, radiant aqua blue dye with green undertones. For best results, we recommend lightening hair to the lightest level 10 blonde and toning any yellow tones before use to avoid undesired hues. This colour may ...

KEEP COLOR ALIVE Color Safe Conditioner 236mls. Created with organic ginseng root extract, rosemary extract, sage extract, sunflower seed extract, shea butter, and a light grapefruit scent, this conditioner is perfect for extending the life of any vibrant hair colour, ...

Ready, set, glow with Neon Orange! Pravana ChromaSilk Neons are a professional quality semi-permanent direct dye. For best results, we recommend pre-lightening hair to a level 9. Contains 90mls Semi-Permanent hair colour Glows under black light Not tested on animals ...

A stunning bright shade of blue! Pravana ChromaSilk Vivids Blue is a professional quality semi-permanent direct dye. For best results, we recommend pre-lightening hair to a level 10. Contains 90mls Semi-Permanent hair colour Not tested on animals Colours displayed are ...

A rich and vibrant red! Pravana ChromaSilk Vivids Red is a professional quality semi-permanent direct dye. For best results, we recommend pre-lightening hair to a level 7. Contains 90mls Semi-Permanent hair colour Not tested on animals Colours displayed are an ...

Brighten your hair in one step! Punky Colour 3-n-1 Depositing Shampoo + Conditioner will instantly intensify your hair colour while cleansing and conditioning with every wash. Add striking colours, maintain vibrancy and improve shine. You can use it every day ...

Herman's Amazing Hair Color in Patsy Purple will take your purple hair to the next level, vibrant, intense, and irresistibly silky and deep tone your hair. Colour nourishes like a deep conditioner while you colour. For best results, apply to ...