Make your cowboy hat legendary with one of our LF hat patches. Application : Pull the paper off the back and stick it to your hat.

Overdrive hat

Like the thick barrel of a rifle, bull riders are built to withstand high pressures. Our camo and forest green Rifle hat honors the enduring strength of bull riders — specifically the 1987 World Champion, Lane Frost.

The Ride Sticker

Seeing as Lane is one of the most loved American cowboys in history, it's only fitting we made a cap honoring the stars and stripes. The America hat lets you show your appreciation for your favorite cowboy and your favorite ...

Historically silver dollars have been a collection item for many people. We don't know about y'all, but we'd love to have an LF silver dollar. Add to your LF collection with this classic tee!

A new flat bill edition of our best-selling Aztec hat. The Aztec hat pays tribute to traditional Native American weavings. Popular in the Southwest, blankets featuring these vivid colors and intricate patterns became prized for ceremonial use.

While Lane may not have been a traditional gunslinger, he had a reputation for being a tough, rugged cowboy who could hold his own in any situation. He embodied the spirit of the Wild West, with his fearless approach to ...

A Timeless Tribute to a Legend! Celebrate the unparalleled legacy of the legendary Lane Frost with our Cheyenne Tee - a striking graphic tee that captures the essence of an era and pays homage to a true rodeo icon.Remember the ...

Introducing the Matador. Designed to embody the rugged determination of the legendary Lane Frost himself, this hat is the perfect blend of comfort, durability, and iconic Western flair.

Legendary Chrome Cologne is the next evolution of our iconic Legendary scent, capturing the rugged spirit of the West with a modern, refined twist. Infused with notes of cashmere woods, oak-moss, and more, each spray delivers confidence, grit, and timeless ...