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The Cinderella Strategy: The Game Plan behind Butler University’s Rise to Prominence

The Cinderella Strategy: The Game Plan behind Butler University’s Rise to Prominence

$23.95 USD

In 2010, Butler University’s men’s basketball team made a stunning run to the national championship game, becoming the smallest school to make the final in the modern history of the NCAA tournament. In 2011, they did it again. With back-to-back turns as America’s favorite underdog, Butler basketball provided its university back home in Indianapolis with an unprecedented opportunity. The Cinderella Strategy details how Butler started its move toward the Final Fours as far back in 1989, forged a synergy between a big-time athletic program and a serious academic institution in the process, and then leveraged the Cinderella story for all it was worth. The authors analyze how the university’s ...

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